Small home appliances will become the brightest blue ocean the new highland capital running-soulseek

Small home appliances will become the brightest blue ocean: the new highland capital running from the   small household appliances circle; some are hidden commercial big blue ocean, just the whole family of small household appliances category Chinese has not been established, commercial architecture is not showing a prototype. More household electrical appliance enterprises just rely on the " in small household appliances; selling products for " new value model, has not really established brand and experience. The past two years, the major appliance market is not good, the development and Prospect of small household appliance market is also very disappointing. The degree of concern showing a decreasing trend: first, small household appliances industry market share more and more concentrated, the number of enterprises and the vitality of the brand is not much; two, small household electrical appliances market cake for many years without volume expansion, let many speculators disappointed, so that a large number of investors are confused; three, competition for many years small appliance brands not changed, and showed more and more concentrated and stable channel. But this does not mean that the prospects of small household electrical appliances industry, does not mean that small appliances no new development space. It can be said that in the Internet era, small home appliances business prospects and business model innovation space is much larger than you, and even earlier than the people power, showing a small household appliance market burst " " the new blue ocean. The current development of small household appliances industry and the market has not been too much attention. One reason is that many kinds of small household appliances, brand clutter, low barriers to entry; two is because of small appliances, low single product is relatively small, it is difficult to quantity on the red scale because of small household appliances; three, the commercialization of imagination, many enterprises only sell products, not to think of the future how to play small household appliances. However, it must be seen that both Europe and the United States, Japan and South Korea or enterprises, for the small household appliance market attention has been relaxed, the opposite is one step by step overweight. Including PHILPS, BOSCH and SIEMENS, Matsushita, are firmly hold this piece of the market cake. Even Procter & Gamble, Amway, Unilever and other consumer goods companies have begun to increase the layout of small household appliances. Behind the hidden opportunities is the largest small household appliances in contact with the user’s high frequency, interactive space, future commercial value inflection point and more imagination. In fact, the development of space industry and small household appliances market and business opportunities, has been clear: first, from the category of small household appliances, the current China family ownership and demand, is still in a rapid growth of the channel, also not from the incremental market to the stock market, but also has been in growth stage; second. From the commercial, small appliances and users in the family interaction frequency and more frequency, more like the critical value of wisdom and can take the Home Furnishing entrance node and important. Is the most easy to set up the application scenarios of the category of family environment; third, from the Internet, intelligent significance and value of small household appliances is far greater than the current US power, but the progress of product and technology is far weaker than large appliances, can make products and commercial development of the huge space. It must be seen that some small household appliances market scale will catch all electric future, mainly on the category of the degree of perfection. 小家电大蓝海:将成各路资本暗战新高地   文章来自家电圈    小家电一定是暗藏商业大蓝海,只是目前受到整个中国家庭的小家电品类图谱还未建立完成,商业架构体系还没有呈现雏形。更多的家电企业在小家电产品上只是依靠"卖产品为生",并未真正建立品牌和体验的价值新模式。   这两年来,大家电市场的不好,小家电市场的发展和前景也非常令人失望。受关注程度呈现出逐年降低的趋势:一是,小家电行业的市场份额越来越集中,具有生命力的企业和品牌数量不多;二是,小家电市场的蛋糕多年未放量膨化,让很多投机者失望,让大量投资者也陷入迷茫;三是,小家电品牌的竞争格局多年未生变,并呈现越来越集中、稳定的通道之中。   但这并不意味着小家电产业的前景暗淡,也不意味着小家电就没有新的发展空间。可以说在互联网时代,小家电的商业前景和商业模式创新空间,要远远大于大家电,甚至更早于大家电,呈现出"小家电迸发大市场"的新蓝海。   当前小家电产业和市场的发展一直没有受到太多人的关注。一是因为,小家电的品类繁多、品牌杂乱,进入门槛低;二是因为,小家电的单品低、规模相对较小,很难上量冲规模;三是因为,小家电的商业化想象空间小,很多企业只是卖产品,没有去想未来如何玩小家电。   然而必须要看到的是,无论是欧美,还是日韩企业,对于小家电市场的关注度一直没有放松,相反是步步加码加筹。包括飞利浦、博世西门子、松下,都在牢牢守住这一块的市场蛋糕。甚至连宝洁、安利、联合利华等消费品企业也开始加大对小家电的布局。背后所暗藏的商机就在于,小家电与用户接触的频率高、交互空间最大,未来的商业价值拐点和想象空间更大。   其实小家电产业和市场的发展空间和商业机会,已经开始明晰化:第一,从品类上,当前中国家庭的小家电保有量和需求量,仍然处在一个快速增长的通道之中,还没有从增量市场转向存量市场,还处在一直增长阶段;   第二,从商业上,小家电在家庭中与用户的交互频率和方式更频率、更多样,可以承担的智慧家居入口和节点价值非常关键和重要。属于家庭环境中最容易搭建应用场景的品类;   第三,从物联网上,小家电的智能化意义和价值当前远大于大家电,但是产品和技术的进展却远弱于大家电,可以进行产品和商业开发的空间巨大。   必须要看到的是,小家电的市场规模未来一定会追赶大家电,主要体现上品类的完善度上,将会从现有的主流市场20多类,至少呈现一倍左右的增长空间。更为重要的是,随去品类的增长外,还带来的是单一品类价格增长空间更大。   特别是在一些精品和个人护理、美容、保健小家电产品上,单品价值较高。同样,小家电在家庭之中,特别是智慧家居所扮演的角色和所承担的职能,也将会超过大家电。相关的主题文章: