Special purchases for the Spring Festival big data older people are keen to sell goods online shoppi jiuyaogan

Special purchases for the Spring Festival big data: older people are keen to sell goods online shopping fun supplies Chinese news network February 2nd February 1st, Alibaba group United first financial commercial data center released the first "big data report" special purchases for the Spring Festival Chinese. Data show that during January 17th to January 21st Ali special purchases for the Spring Festival Festival, Chinese people from Taobao, Tmall, Juhuasuan accumulated and village Amoy buy 2 billion 100 million per person to buy special purchases for the Spring Festival, 1.5 special purchases for the Spring Festival. The monkey spring festival, a large number of incoming goods. Special purchases for the Spring Festival Festival, from 25 countries and regions, more than 5000 international brands, Chinese people can buy homes all over the world. The report lists the ten most favorite countries in China, followed by the United States, Japan, Germany, South Korea, Australia, Holland, France, Britain, New Zealand, and Italy. The three core categories of ocean food, are special purchases for the Spring Festival beauty cosmetic and baby products. The most popular products in different countries are the most distinctive products in the country, such as Korean cosmetics, American nutrition, Australian milk powder and so on. It is worth noting that, in the ocean to buy special purchases for the Spring Festival, there is a gap between urban and rural areas. City people prefer beauty cosmetics, and consumers in rural areas show strong purchasing power in their mother and baby supplies. The "report" found in the provinces of the list of foreign goods, people’s preferences are different: Shanghai people prefer the Swiss watch, people of all ages in Guangzhou travel box, Liaoning people love to buy bird’s nest, Zhejiang people love big bags, Sichuan people have the coffee…… In one or two, buy special purchases for the Spring Festival, the three line of the city and countryside have obvious difference. The flow of first-tier cities in the leisure and entertainment goods special purchases for the Spring Festival, the higher the proportion of specific hotels, travel, tickets, performances and other goods are very popular; the flow of the second city in food is relatively special purchases for the Spring Festival, the highest proportion; and the three line of the city to clothing as the hottest special purchases for the Spring Festival. In the rural market is the core category of special purchases for the Spring Festival clothing. But with the improvement of the consumption level, the farmers gradually infiltrated into the list special purchases for the Spring Festival eat, live, play, etc., clothing accounted for decreased year by year. Electronic products popular in the rural market welcome, mobile phone electronic products are the village people love to buy Q coins, cards, flat-panel TV and online recharge shopping needs is also quite strong. Smart products have sprung up this year, and sales have just risen since last year, rising rapidly to 5% of all digital product sales. In the classification of intelligent devices, the preferred choice of consumers is still smart wearable devices, consumer groups in a second tier cities young men, mainly male. Due to the increasing popularity of mobile terminal consumption during the festival, special purchases for the Spring Festival mobile terminal sales accounted for up to 70%. After 90 and 80 consumers, jointly contributed 81% of the orders, young consumers are still the main consumers of special purchases for the Spring Festival. This paper reports the data analysis of shopping channels for middle aged people under 35 years old. Guangdong, Henan, Shandong, Anhui and Jiangsu won the top five provinces in the ten provinces. Among them, Guangdong in the elderly mobile phones, elderly clothing, square dance supplies and other elders spend much more than other provinces. When choosing gifts for elders, most consumers choose mobile phones, clothes, health care products and so on. But the data show that 54

年货大数据:洋货畅销 老年人热衷网购情趣用品   中国网2月2日讯 2月1日,阿里巴巴集团联合第一财经商业数据中心发布首份《中国年货大数据报告》。数据显示,1月17日至1月21日的阿里年货节期间,国人累计从淘宝、天猫、聚划算和村淘上买走21亿件年货,相当于每人购买1.5件年货。   猴年春节,大量洋货来袭。年货节期间,来自25个国家和地区的超过5000个国际品牌,国人足不出户就可以买遍全球。   《报告》评出了“国人最爱买的十大国家”,依 次是:美国、日本、德国、韩国、澳大利亚、荷兰、法国、英国、新西兰、意大利。洋年货的三大核心品类分别是食品、美妆日化和母婴用品。各个国家的最受欢迎 产品基本是该国最出众的特色产品,比如韩国的化妆品、美国的营养品、澳大利亚的奶粉等。值得指出的是,在买洋年货方面,城乡还存在差距。城里人偏好美妆日 化品,农村地区的消费者在母婴用品上展现出极强的购买力。   《报告》发现,在各省份的洋货清单中,人们的偏好各有不同:上海人偏爱瑞士腕表,广州人青睐旅行箱,辽宁人爱买燕窝,浙江人喜欢大牌包包,四川人钟情各国咖啡……   在买年货方面,一、二、三线城市以及农村有着明显的差别。   流向一线城市的年货中,休闲娱乐类商品占比较高,具体来说酒店、旅行、门票、演出等商品很受欢迎;流向二线城市的年货中,食品的相对占比最高;而三线城市的年货,以服装为最热。   在农村年货市场,服装是核心品类。但随着消费水平的提高,农民的年货清单逐渐渗透到吃、住、用、玩等领域,服装占比逐年降低。电子类产品颇受农村市场的欢迎,手机是村里人最爱买的电子产品,Q币卡、平板电视和网游充值的购物需求也颇为旺盛。   智能产品在今年异军突起,销售占比从去年刚刚 兴起,迅速升至所有数码产品销量中的5%。在智能设备的分类中,消费者的首选仍是智能可穿戴设备,消费人群以一二线城市年轻人男性为主。由于移动端消费的 不断普及,年货节期间移动端销售占比达到70%。90后和80后消费者,联手贡献了81%的订单,年轻消费者仍是年货消费的主力。   报告对35岁以下的消费者在中老年频道购物的数据分析,广东、河南、山东、安徽、江苏夺得十大孝心省份的前五名。其中,广东省在老年手机、老年服装、广场舞用品等长辈用品上花销远超其他省份。   在给长辈选择礼物时,大多数消费者选择手机、 衣服、保健品之类。但数据显示,50-70岁的消费者成为购买成人用品偏好度最高的人群。报告透露,虽然51-70岁的消费群体在情趣用品市场中仅占9% 的购买份额,但在购买偏好度(即该年龄段购买者在该年龄段用户群体的占比)上,却远超年轻的消费群体,位列所有年龄段的第一位,排在第二的是18-22岁 的90后群体。   报告分析,出现这样的“反差”,其中一个重要原因可能是老年人由于观念束缚,羞于线下购买,而更愿意选择线上渠道。除此之外,老年人对远程互动类商品,如视频摄像头、家庭陪伴机器人(50.800, 2.21, 4.55%)的消费也呈递增状态。(伍策 韦易) 责任编辑:茅敏敏 SN184相关的主题文章: